Samuel Edwards

Samuel Edwards

Digital Marketing Strategist
In his four years as a digital marketing strategist, Edwards has worked with countless local businesses as well as enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is also a recurring speaker at the Search Marketing Expo conference series. Today he continue to work with and establish SEO, PPC and SEM campaigns across all verticals.
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Is Vocally Opposing President Trump Risky Business?
Social Media

Is Vocally Opposing President Trump Risky Business?

Brands that oppose Trump policies on social justice grounds have, so far at least, not suffered any significant loss of customer support.
4 Ways Businesses Can Bridge the New Generation Gap
Make More Happen

4 Ways Businesses Can Bridge the New Generation Gap

Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
The 4 Costliest Mistakes Businesses Make on Social Media
Social Media

The 4 Costliest Mistakes Businesses Make on Social Media

Social media can either be an asset or a hindrance.
8 Holiday Tips for Better Branded Video Content
Video Marketing

8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.
Will VR Technology Change Marketing Forever?
Virtual Reality

Will VR Technology Change Marketing Forever?

Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
3 Dangerous Ways You May Be Failing Your Employees
Make More Happen

3 Dangerous Ways You May Be Failing Your Employees

Seek to improve in these areas and everyone will reap the benefits.
What Instagram Star Louise Delage Can Teach You About Marketing
Social Media Marketing

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
The Online Response to the Big Debate Reveals Just How Influential Social Media Is
Social Media

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
5 Trends Driving Disruption in the Accounting Industry
Disruption

5 Trends Driving Disruption in the Accounting Industry

Double-entry accounting was invented at least a 1,000 years ago. Big changes are long overdue.
5 Branding Mistakes No Startup Can Afford to Make
Branding

5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
How to Align Content Marketing With the Buyer's Journey
Content Marketing

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Amazon Seeks to Grow Profits and Perception With Second Annual Prime Day
Amazon

Amazon Seeks to Grow Profits and Perception With Second Annual Prime Day

If Prime Day is ever to rival Black Friday, it better start this year.
5 Reasons You Aren't Earning Enough Links
Link Building

5 Reasons You Aren't Earning Enough Links

It can be a slow process, but producing meaningful content for specific audiences, along with a little scaling and syndication, will yield positive link building results.
6 Small Differences Between Average Content Strategy and Genius Strategy
Content Strategy

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.