Samuel Edwards
Digital Marketing Strategist
In his four years as a digital marketing strategist, Edwards has worked with countless local businesses as well as enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is also a recurring speaker at the Search Marketing Expo conference series. Today he continue to work with and establish SEO, PPC and SEM campaigns across all verticals.
Online Marketing
7 Pieces of Information Necessary for Any Marketing Strategy
Successful marketing campaigns don't just appear out of thin air. But the planning phase is especially crucial.
Donald Trump
The Real Price Tag of Trump's Mar-a-Lago Trips Is Sobering to Small Businesses
It's pretty cool when the president comes to town -- until he shuts down your business.
Video Marketing
How to Make Room for Video in Your Content Strategy
Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Super Bowl
Super Bowl Advertisers Struck Political and Social Undertones
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Social Media
Is Vocally Opposing President Trump Risky Business?
Brands that oppose Trump policies on social justice grounds have, so far at least, not suffered any significant loss of customer support.
Generation Gap
4 Ways Businesses Can Bridge the New Generation Gap
Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
Social Media
The 4 Costliest Mistakes Businesses Make on Social Media
Social media can either be an asset or a hindrance.
Take It From The Pros
8 Holiday Tips for Better Branded Video Content
Strengthen your brand image through appropriately themed video content.
Virtual Reality
Will VR Technology Change Marketing Forever?
Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Take It From The Pros
3 Dangerous Ways You May Be Failing Your Employees
Seek to improve in these areas and everyone will reap the benefits.
Social Media Marketing
What Instagram Star Louise Delage Can Teach You About Marketing
How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
Social Media
The Online Response to the Big Debate Reveals Just How Influential Social Media Is
While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
Disruption
5 Trends Driving Disruption in the Accounting Industry
Double-entry accounting was invented at least a 1,000 years ago. Big changes are long overdue.
Take It From The Pros
5 Branding Mistakes No Startup Can Afford to Make
There's a fine line you must watch for that separates branding brilliance from PR disaster.
Content Marketing
How to Align Content Marketing With the Buyer's Journey
A one-of-a-kind strategy leads to high engagement and maximum conversions.
