A deepfake video of Volodymyr Zelenskyy circulates on social networks and this is what you need to know In the false material, the president is seen and heard calling on the population to lay down their arms.

By Entrepreneur Staff

This article was translated from our Spanish edition.

Anadolu Agency | Getty Images

Wars in 2022 are not just fought on the battlefield. The messages transmitted through social networks and the media are a fundamental part of military tactics today. As expected, messages and communications abound that are not true. The most recent hoax attempt is a video showing Ukrainian President Volodymyr Zelenskyy , asking the population to lay down their arms. The deepfake video began to spread on various social networks this Wednesday and in it Zelenskyy can be heard saying the following:

"Dear Ukrainians. Dear defenders. Being president was not so easy. I have to make tough decisions. I have decided to return to Donbas. It's time to look into the eyes. It didn't work. It only got worse. Much worse. There is no more tomorrow. At least for me. And now I decide to say goodbye to you. I advise you to lay down your weapons and return to your families. You shouldn't die in this war. I advise you to live; I am going to do the same" .

As if that were not enough, the Ukrainian news channel Ukraine 24 was hacked to broadcast the video with the alleged call for surrender. The channel immediately posted a statement on its social media profiles assuring that the video was false.

Shortly after, Volodymyr Zelenskyy himself spoke in a video that was uploaded to the television station's social networks, explaining that neither he nor Ukraine had surrendered.

In previous days, the Department of Defense and Intelligence of Ukraine had already warned about the possibility of false videos of the president appearing on the network. So far no one has claimed responsibility for the creation of the video or for the hacking of the television station.

WHAT ARE DEEPFAKE VIDEO?

They are fake videos in which a person's voice and face are manipulated using artificial intelligence software to appear authentic. Also known as genuine fakes, these videos can be used to mislead or convey messages that are not true. Deepfakes are based on sophisticated algorithms to generate fake images of a real person that are then superimposed on a video or audio recording to pretend they are real. There are two types of deepfakes : deepfaces (based on the image of a face) or deepvoices (based on voice).

Given the great potential they have for disinformation, deepfakes are prohibited on some social networks such as Facebook.

Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

Related Topics

Career

How Stay-at-Home Moms Can Reignite Their Career and Re-enter the Workforce

A returnship is for anyone that took a career break, but this arrangement can be particularly beneficial for busy moms who have taken time off to raise their children and are now ready to jump back into their careers.

Growing a Business

His 'Mesmerizing' Wintry Product Can Cost Up to $500,000 and Is Used By the Kardashians and Disneyland — But It All Started on Accident

MagicSnow founder Adam Williams had a Christmas-themed show in mind — but a billionaire's attachment to one particular detail would turn it into something much bigger.

Business Ideas

Want to Make Money As a Writer? Here's How to Write Things People Really Want to Read

These were the strategies I used to build a healthy newsletter business.

Growing a Business

They Barely Had Enough Money to Set Up One Van. Now This Cleaning Company Is a Five-Star Operation With a Loyal Customer Base. Here's Their Secret to Growth.

Bronco Pro Kleen made Entrepreneur magazine and Yelp's America's "Favorite Mom and Pop Shops" list. Hear from the company on how it maintains a high level of service for Denver locals that continuously earns them 5-star reviews.