Amazon Wants a Hit Series of Its Own For the second year in a row, Amazon is utilizing a crowdsourcing model to determine which of 10 series pilots currently available for live streaming will ultimately be given the green light.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Amazon wants a House of Cards of its own.

The digital retailer and streamer of programming through its Prime Instant Video service is hoping to seduce binge watchers by creating original content, treading a similar path forged by Netflix to swelling viewership and artistic acclaim.

But Amazon will not rely on network executives to program its airwaves, because viewers themselves have been tasked to decide which series will get the green light.

For the second year in a row, the company's production arm, Amazon Studios, has released 10 pilots for free online streaming, sponsored by Geico. Viewers will have approximately two months to rate, criticize and opine, upon which Amazon will proceed with production based on crowdsourced feedback.

Related: Amazon Just Bought a Video-Game Company

While last April's initial run featured eight comedies and six children's shows, this is the first time that the company is tossing hour-long dramas into the mix in hopes of conceiving a flagship series of its own. These include cop drama Bosch and post-apocalyptic The After, from the creator of The X-Files.

Budgets and production value are on par with that of network competitors, Ron Price, director of Amazon Studios, told The Verge.

This year's batch of shows also includes three more comedies and five additional kids' series. Last year's running yielded Alpha House and Betas, about dating app developers in California seeking an investor, though neither resonated to the extent of Netflix's award-winning hits like Cards and Orange Is the New Black.

Related: Your Amazon Prime Subscription May Get More Expensive

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

These Are the U.S. Cities With the 'Most Affordable' Rent, According to a New Report

From Bismarck, North Dakota, to Miami, Florida, here are the cities where renting is the most and least affordable.

Science & Technology

5 Key Data and AI Innovations to Keep an Eye on in 2025

Here are five big innovations that businesses should watch and leverage for success this year.

Leadership

3 Workplace Biases Inclusive Leaders Can Reduce Right Now

Here are three biases inclusive leaders should address and reduce to foster a more equitable, collaborative and high-performing workplace.