Get All Access for $5/mo

Apple and Lyft Announce Green Initiatives What are you doing to promote sustainability with your business?

By Nina Zipkin

AFP Contributor | Getty Images

For many companies, being green isn't just about doing good, but about boosting customer loyalty too.

Last year, for example, a study conducted by Unilever -- a company that does have an admittedly vested interest in knowing this kind of information -- polled 20,000 consumers in five countries and 33 percent said that given the option, they would choose to buy from brands that are focused on sustainability.

Recently, there have a been a spate of initiatives from major companies about what they are doing to to help the environment.

Related: Here's How to Save the Planet and Make a Profit

At the beginning of April, Apple announced that it was now run entirely on clean energy -- including its stores, offices and data centers in 43 countries -- and that 23 manufacturing partners were also on board.

The company also detailed a number of wind and solar energy projects in locales ranging from Nevada to China, along with a recycling robot in Texas. "We're going to keep pushing the boundaries of what is possible … because we know the future depends on it," said CEO Tim Cook.

Lyft co-founders John Zimmer and Logan Green said that starting this April, every Lyft ride is carbon neutral and characterized it as a multi-million dollar investment that was a top priority.

Related: 10 Ways to Make Your Business More Socially Conscious

"By committing significant financial resources to these offsets, we're building into our business a strong incentive to pursue shared rides and the displacement of gasoline-powered vehicles," Zimmer and Green wrote. "The more shared rides and clean vehicles on the platform, the fewer carbon offsets we will need to purchase."

Embattled restaurant chain Chipotle shared its goal of to divert half of all of its restaurant waste from landfills by 2020. According to a release put out by the company, they are already trending in that direction, with a 40 percent diversion rate in 2017.

What initiatives have you and your business put together for Earth Day? Let us know in the comments.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.