Get All Access for $5/mo

Apple Considering Expansion Into Wearable Glasses The wearable headset would show images, along with other information, and may use augmented reality.

By Reuters

This story originally appeared on Reuters

Pres Panayotov / Shutterstock

Apple Inc. is considering expanding into wearable glass headsets and has talked about the project with potential suppliers, Bloomberg reported citing people familiar with the matter.

The wearable headset would show images, along with other information and may use augmented reality, according to the report.

Chief Executive Tim Cook, who has been struggling with a slowdown in iPhone sales in recent quarters, said earlier this year that the company would continue to invest a lot into augmented reality.

Apple, the world's largest technology company, has ordered a small number of near-eye displays for testing but has not obtained enough for production on a larger scale, the report added.

Apple declined to comment.

The move would make Apple the latest tech company to venture into wearable glasses.

Alphabet Inc.'s discontinued its own wearable glass headset, Google Glass, and closed the social media account linked to the device earlier this year, ending its attempt to popularize the expensive devices with consumers.

The device received plenty of attention when it was launched in 2012, but quickly ran into problems with its awkward appearance and privacy concerns over video recording.

Snap, an $18 billion company which makes the popular messaging app Snapchat, also launched its own video-camera sunglasses last week.

(Reporting by Narottam Medhora in Bengaluru; Editing by Bernard Orr)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

She Grew Her Side Hustle Sales From $0 to Over $6 Million in Just 6 Months — and an 'Old-School' Mindset Helped Her Do It

Cynthia Sakai, designer and founder of the luxury personal care company evolvetogether, felt compelled to help people during the pandemic.

Science & Technology

Get a Lifetime of Raspberry Pi and Arduino Lessons for $70

For businesses with development teams, this discounted bundle is a must.

Business News

Google's AI Is Now Appearing in Gmail and Docs

AI is being introduced to some of Google's most popular products.

Money & Finance

How to Leverage Credit Cards for Business Growth (the Right Way)

By being aware of the risks and embracing best practices, entrepreneurs can make the most of credit cards.

Business News

'Cannot Stop Crying': Hooters Employees Shocked After Dozens of Restaurants Suddenly Close Without Warning

The chain is the latest fast-casual restaurant to face difficult decisions amid inflation.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.