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Bowled Over Business is booming for these entrepreneurs, and they're not worried about the competition.

By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

When we profiled entrepreneurs David Roth, 44, and Rick Bacher, 38, in our March 2005 issue, their innovative cereal restaurant concept, Cereality, was as fresh as the milk they served. Fast-forward to the pres-ent, and several businesses are dishing out cereal in a similar cafe fashion, including Bowls: A Cereal Joint, The Cereal Bowl and Cerealicious.

Like Cereality, all three competitors sprouted up on or near college campuses. Bowls opened near the University of Florida in Gainesville in 2005 before relocating to North Carolina State in Raleigh. Bowls founder Rocco Monteleone, who says he has never been to a Cereality location, offers croissants, salads and sandwiches in addition to cereal and has created more of a "hangout" feel to his space, which he shares with a hamburger restaurant. Monteleone, 39, projects 2007 sales of $50,000 and is focusing on making the first location a success before planning any expansion.

In 2006, Michael Glassman and Kenneth and Joshua Rader, all 25, opened the doors to Miami-based The Cereal Bowl across from the University of Miami. Projecting first-year sales to reach between $350,000 and $400,000, they're scouting additional locations and will start franchising next month. The partners serve a variety of cereals, but unique items such as "Oaties" (oatmeal smoothies) and custom cereal-flavored frozen yogurt set them apart. The company has partner-ships with Taylor's Equipment, Seattle's Best Coffee and Grandy Oats Granola.

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