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Entrepreneur Plus - Short White
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Life in the Fast Lane Are you dreaming of explosive growth during your first year of business? Be careful what you wish for.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

You want your business to be a success from day one-withcustomers beating down your door and the media reporting on yourexplosive popularity. Or do you?

While a growth explosion in your first year of business can bean ego boost, it can also be a huge challenge. Jerry White,director of the Caruth Institute for Entrepreneurship at SouthernMethodist University in Dallas, suggests that entrepreneurs takeinventory of their own businesses before deciding on a growth plan."You can do in five years what it normally takes 15 years todo," he says. "But don't sign up for that if youdon't know what you're getting into."

Growing fast can be extraordinarily lucrative, though, andthat's one of the biggest pros. But according to White, yourgrowth plan should largely depend on your personal goals. Do youwant to revolutionize the industry? Perhaps quick growth on a grandscale is for you. Do you want a lifestyle business with flexibilityin your hours? Then you should probably plan for a more steadygrowth pattern.

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