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Buy? Cell? Do your homework before choosing a plan.

By Erik P. Nelson

Opinions expressed by Entrepreneur contributors are their own.

Dropped calls, coverage gaps, billing complaints-these are regular features of cell phone use. J.D. Power and Associates found that 59 percent of subscribers experienced service problems in 2001, up 6 percent since 2000. So how can you avoid weak networks?

Start by contacting local businesspeople with cell phone usage and travel patterns similar to your own. WirelessAdvisor.com hosts discussion groups where entrepreneurs post comments on service quality in their areas.

Word-of-mouth is essential, says Kirk Parsons, wireless services director for J.D. Power in Westport, Connecticut, because call quality and customer service varies by market area. Parsons' research found that six providers shared the highest customer satisfaction ratings across 26 major markets: ALLTEL, AT&T, Cingular, Sprint, Verizon and VoiceStream. That's a good start on a shopping list.

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