How To: Find Distributors
These middlemen can get your product on store shelves. Here's how.
By Jan Norman •
Opinions expressed by Entrepreneur contributors are their own.
When Ronn King started his own company to make a new type ofpaint mixer, the toughest part wasn't coming up with theidea--or even figuring out how to manufacture it. The toughest partwas persuading retailers to stock it.
Most national retail chains would rather buy a hundred productsfrom one supplier than one product each from a hundred differentsuppliers. So small manufacturers have a tough time breaking intothe game, says King, 47, co-founder of Site-b in Spokane,Washington.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
