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MailKing Give your mass e-mail campaign the personal touch.

By J. W. Dysart

Opinions expressed by Entrepreneur contributors are their own.

Sending an impersonal form letter via e-mail isn't only badform these days, it's not necessary. With MessageMedia's MailKing ($99street), you're able to personalize each and every mass e-mailyou send with a name, address and any other personalized variableyou can imagine. Easily interfacing with popular e-mail and contactmanagement software, MailKing can literally generate hundreds ofpersonalized letters for a mass e-mail campaign in minutes. This istrue promotional largesse in the hands of the creative e-marketer.Requires 16MB RAM, 20MB hard-drive space, a Pentium-compatible PCor better, and Windows 95, 98 or NT.

J.W. Dysart, asoftware analyst and Internet business consultant, has written morethan 40 publications, including The New York Times andThe Financial Times of London. He is also a columnist for oursister publication, Business Start-Ups.

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