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Name Calling

Playing the trademark game.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Who is The Pizza Maker, anyway? Entrepreneur Mark O'Brien inWhite Lake, , says he is--and used a federaltrademark to stake his claim. But Allied-Sysco Food Services Inc.,a subsidiary of billion-dollar food distributor Sysco Corp. inHouston, wants rights to The Pizza Maker moniker and filed apetition to cancel O'Brien's . So who'sright?

No one yet, pending litigation. After the U.S. Trademark Trialand Appeal Board canceled O'Brien's Pizza Maker trademarklast year, he countered by filing a federal lawsuit against Syscoand Allied-Sysco. Despite the lengthy legal battle, O'Brieninsists he'll fight to the end. "If I don't win, Ilose my company," he says.

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