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No doubt about it: The women's market is proving to be thesporting industry's hottest commodity these days.

That's good news for Girl World Sports Inc., a $3 millionHouston apparel design and manufacturing business. Launched in1996, the company's three founders have their T-shirts, hatsand tank tops on shelves nationwide in well-known retail outletssuch as Lady Foot Locker.

Their bestsellers include colorful T-shirts sporting sayingssuch as "Games Real Girls Play" and "Girls Rule theCourt," as well as baseball caps imprinted with the words"Go Girl."