The Honeymooners Profile of online Honeymoon registry After I Do LLC

Who knows if perpetual bridesmaid duty prevents a woman fromwalking down her own aisle-but who cares, if it means becoming anentrepreneur. Liana Carlson, the unhitched 28-year-old founder ofAfter I Do LLC (AfterIDo.com) came up with the concept for anonline honeymoon registry while road-tripping with a fellowbridesmaid to a wedding in 1996. Since the site went live in 1998,she's been blessing gift-givers with more memorable optionsthan the breadbox and towels she gave.

Since many people now marry at an age when they're alreadyestablished, with probably two toasters to spare, Carlson wanted todevise a way for guests to contribute to honeymoon bliss-be it withmoney toward tickets or a pre-paid breakfast upon arriving at theirdestination.

While pursuing her MBA from Southern Methodist University inDallas, Carlson, who'd worked in public relations andmarketing, took 1997 to apply lessons in controlling cash flow andconcept development toward her business plan, but it wasn'teasy. "Everything was new," she says. "All thebusiness processes, the pricing-there wasn't a model for me tobase a business plan on." Somehow, confidence got Carlsonthrough her first trade show, where she passed out brochures andfielded questions about After I Do.