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U.S. entrepreneurs are serving others in Iraq--and making a living in the process.

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

Mark Wilson knows something about Iraq from his days in the first Gulf War. As a former Marine, he also got a taste of Bosnia and Grenada. Now, after years in the private sector spent mostly helping high-tech startups, he's a Clifton Park, New York, franchisee of The Growth Coach, a national franchise of coaches for self-employed and small-business owners.

The 47-year-old entrepreneur has restructured his business and created a Web site, www.operationenduringbusiness.com, to tap into a new market: entrepreneurs who are military reservists and need strategies to keep their businesses operating while they're deployed in Iraq. While Wilson's reservist clients pay him a fee, he has been considering turning part of his business into a nonprofit so he can reach more reservists, as the military would then promote his business to entrepreneurs in uniform.

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