The Six Ps of Marketing Keep these essentials in mind to make the most of your promotional efforts.
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When she was 16, Kayla Branscum needed a research project forher entrepreneurship class at school. That's when she lookedaround her hometown of Batesville, Arkansas, and discovered thatthe college town had no coffeehouse.
As Kayla dug into her research, she realized her idea for acoffeehouse was more than a fun class project-it was a greatbusiness idea. Why? She already had two of the six Ps of marketingcovered: She had the right product (coffee) and the right people(college students who buy lots of coffee). Now, she thought, if shecould just nail down the other four.