Trademark Protection How to know if the symbols representing your business can be trademarked

May 7, 2002

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Trademarks can be applied to slogans, mascots or symbols of yourbusiness as long as they are unique and original. If your businessis called On-Time Delivery Couriers, and you always advertise it as"On-Time Delivery Couriers-Where Every Package Is Treated Likea Chandelier," you may be able to get your slogan, "WhereEvery Package Is Treated Like a Chandelier," trademarked.Likewise, if you design a sign bearing a specially drawn courier,that sign and mascot may be able to receive trademarkprotection.

Excerpted from Starting a Home-based Business

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