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Canine Calling

After an unexpected layoff, a marketing exec tracks down a new career.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Life is full of twists and turns, but in 2003, Christie Pricereceived a serious blow that sent her life spinning upside down.Having worked 27 years in marketing, advertising andcommunications, Price was pulling in a nearly six-figure salary andhad become an expert at dealing with people. However, even thatexpertise couldn't prevent her from getting laid off. Astruggling economy combined with an overabundance of well-qualifiedworkers demanding half her salary meant that the cards were stackedagainst her, even if she looked for another job.

So in January 2004, after some soul-searching, Price put her3-year-old miniature schnauzer in the car and set out on athree-day road trip to Denver. She hoped her final destination, theheadquarters for Bark Busters, an in-home dog-training franchise, wouldsend her down the right trail: She planned to attend a three-weektraining course there. "This was my adventure," saysPrice, 54. "And that's the way I looked at it. I wasstarting everything new."

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