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Derby Fever This business is racing to build team spirit by getting everyone involved in fun.

By Christopher Percy Collier

Opinions expressed by Entrepreneur contributors are their own.

Distractions in the workplace are not always considered good for company morale--or productivity, for that matter. But for Columbus, Ohio-based Priority Designs, a 50-person industrial design consultancy with Fortune 500 clients like Adidas, American Standard and Lowe's, one particular non-income-producing activity may do more to bring the company together than any collaboration on a client-based project does. It's called "Derby Fever."

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