Get All Access for $5/mo

Facebook Signs Deals With Media Firms and Celebrities for Live Video The social network is working with CNN, the New York Times, Vox Media, Tastemade, Mashable and the Huffington Post.

By Reuters

This story originally appeared on Reuters

Shutterstock

Facebook Inc. has signed deals worth more than $50 million with media companies and celebrities to create videos for its live-streaming service, the Wall Street Journal reported.

Facebook has signed nearly 140 deals, including with CNN, the New York Times, Vox Media, Tastemade, Mashable and the Huffington Post, the Journal reported on Tuesday, citing a document.

Comedian Kevin Hart, celebrity chef Gordon Ramsay, wellness guru Deepak Chopra and NFL quarterback Russell Wilson are among the celebrities that Facebook has partnered with.

"We have an early beta program for a relatively small number partners that includes a broad range of content types from regions around the world," Justin Osofsky, the vice president of global operations and media partnerships at Facebook, said in an email.

"We wanted to invite a broad set of partners so we could get feedback from a variety of different organization about what works and what doesn't."

The document shows that Facebook's deal with online publisher BuzzFeed has the highest value at $3.05 million, the Journal said, followed by the New York Times at $3.03 million and CNN at $2.5 million.

(Reporting by Subrat Patnaik and Anya George Tharakan in Bengaluru; Editing by Kirti Pandey)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Growing a Business

Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Every business owner can learn from the failed sales tactics of a defeated car salesman. Know what they are to avoid losing your sale.

Business News

Here's What Sora, OpenAI's Text-to-Video Creator, Can Really Do

Toys "R" Us used Sora, an AI filmmaker, to create its latest ad.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Can ChatGPT Help Start a Business? I Tried the Latest Version, GPT-4o, to Find Out.

I tried ChatGPT for business advice, from the perspective of a first-time founder looking for ideas and guidance.