Rita's Opens Its First Mall Operation <b></b>

Philadelphia-Italian ice chain Rita's recently openedits first 12-month operating franchise inside a shopping mall. Thenew store, located in the Ocean County Mall in Toms River, NewJersey, is the chain's 224th location.

"This is an exciting new opportunity for Rita's,"says Bob Tumolo, president and founder of the chain. "Thisdemonstrates our evolution as the industry leader and ourcommitment to meeting our customers' needs."

Rita's Northeastern locations are six- or seven-monthoperations, opening en masse on the first day of spring and closingin early fall, allowing franchisees to take advantage of the warmspring and summer months. "We're excited to see how thisnew location performs, not just six months out of the year, but12," Tumolo says. "We're confident that the demandfor our product will carry itself the entire year, making shoppingmalls a great new point of distribution for us and an importantpart of our growth strategy."

The new store is situated in a stand-alone kiosk and featuresthe same products as traditional Rita's locations.-Rita's Italian Ices

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.


Which Hiring Strategy Is Right for Your Startup? My Experience Says This One

Startup businesses face a unique environment when it comes to adding the talent it needs during their earliest stages of operations, and every hiring decision is critically important to get right the first time.


5 Easy Things You Can Do to Boost Company Morale

Little things add up over time — Here's what you can do to make someone's day a little better in the workplace.