Thrifty Announces Partnership With SideStep <b></b>
Tulsa, OK-Thrifty Car Rental, one of the world'slargest international car rental franchise networks, recentlysigned on as a car rental partner with SideStep, a new online travel servicethat will enables Thrifty to further expand its distributionchannels and establish tighter relationships with itscustomers.
SideStep's unique technology, which searches, prioritizesand displays the best rates across a broad range of travelsuppliers, makes Thrifty's inventory available to a wideraudience. Once consumers make their travel decision, they are thenrouted directly to the supplier's Web site (in this case,thrifty.com), where the booking is completed.
"In the ever-expanding and sometimes confusing Internetmarketplace, Thrifty wants to help customers cut through theclutter and quickly identify the best travel deals," saidBrian Carpenter, vice president of sales, marketing and advertisingfor Thrifty. "In a very objective manner, SideStep'sservice will clearly rank and display car rental rates from Thriftyand other suppliers to enable consumers to make the best choicepossible. This is just one more channel Thrifty Car Rental will useto illustrate the value our brand name implies."
In addition to the car rental category, SideStep also offers aselection of airline flights and hotel rooms-including Webspecials-all in one place. The service brings travel buyersdirectly to supplier sites to book their travel, taking them towithin a few clicks of purchase from brands they trust. SideStepalso gives consumers the opportunity to receive valuable specialoffers, such as bonus miles.
"Partnering with a marquee company like Thrifty, whichoperates in 61 countries throughout the world, strongly supportsthe SideStep service," said Brian Barth, CEO of SideStep."Thrifty understands the importance of leading-edge technologyto enhance the consumer's travel experience and help themachieve the best bottom-line travel values."-PRNewswire
