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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

Enpocket is a 6-year-old software that helps businesses create and send advertisements to mobile phone users, then monitor data such as click-through rates. The multimillion-dollar company's customer base includes MasterCard and Sprint. "What we're really working on is Web 3.0--what's next for the internet," says former CEO Mike Baker, 44.

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