📺 Stream EntrepreneurTV for Free 📺

Google Arts and Culture App Lets You View Ancient Creatures in AR The Cambropachycope is going to haunt my dreams.

By Nick Summers

entrepreneur daily

This story originally appeared on Engadget

Google via engadget

Google has spent years developing 3D models that you can view and manipulate in the real world using smartphone-based AR. Tigers, velociraptors, Iron Man and even Childish Gambino — I've enjoyed summoning them all from the comfort of my living room. A Cambropachycope, though? Thanks but no thanks. Google's latest AR offering is an ancient crustacean with a large black eye covered in tiny lenses. It's a fascinating piece of history that just so happens to be absolutely terrifying, too — especially when it's sat on your desk or coffee table, staring at you like an abandoned design from Aliens or Prometheus.

If you're a scaredy-cat like me, you might appreciate some of the other animals that Google has prepared in partnership with Moscow's State Darwin Museum and London's Natural History Museum. These include the Aegirocassis, a sea creature that lived 480 million years ago, a reef-dwelling spotted trunkfish, and a digital recreation of the whale skeleton that is currently suspended from the ceiling of the Natural History Museum's Hintze Hall. All of these are available to view through the Google Arts & Culture app, an encyclopaedic piece of software that also offers art galleries, cave paintings and the Apollo 11 Command Module in AR.

Nick Summers

Associate Editor, Engadget UK

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Fundraising

My Startup Couldn't Raise VC Funding, So We Became Profitable. Here's How We Did It — And How You Can Too.

Four months ago, my startup reached profitability for the first time. It came after more than a year of active work and planning, and here's what it took.

Side Hustle

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig And Now Makes $200K a Year

Environmentally-conscious laws are picking up steam across the country. When one went into effect in Zach Cavacas's home state, he saw a lucrative business opportunity. Chances are, a similar law is coming to your state, or is already there.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Jack Dorsey Explains Bluesky Exit: 'Literally Repeating All the Mistakes We Made' at Twitter

Dorsey left the Bluesky board and deleted his account earlier this week.

Business News

McDonald's Is Responding to Sky-High Fast Food Prices By Rolling Out a Much Cheaper Value Meal: Report

The news comes as the chain looks to redirect back to customer "affordability."