Creating a Press Kit
Someday the media will want this information, so make sure it’s ready to go.
If you haven’t put together a press kit for your firm, nowis a good time to consider it. A press kit–also called a mediakit–is a prepared package of information you can send out tomembers of the press. As you grow, you may come to the attention oflocal or national media and need a way to quickly and completelycommunicate key facts about your company. The press kit is a simplesolution to this need.
Excerpted from Grow Your Business
If you haven’t put together a press kit for your firm, nowis a good time to consider it. A press kit–also called a mediakit–is a prepared package of information you can send out tomembers of the press. As you grow, you may come to the attention oflocal or national media and need a way to quickly and completelycommunicate key facts about your company. The press kit is a simplesolution to this need.
Excerpted from Grow Your Business
