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The Big Chill

The brothers behind Yogun Fruz turn up the heat on a cool concept.

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

No doubt about it, it's a outthere. But that's no problem for three inMarkham, Ontario. As the of frozen yogurt giant YogenFrüz Worldwide Inc., Aaron, Michael and Simon Serruya areheaping up cool profits the world over--in 81 countries, to beexact. In , the brothers were named Young Entrepreneurs ofthe Year for . And as if that weren't enough, for thesecond year running, these entrepreneurs have secured thenumber-three spot in Entrepreneur's annual Franchise500®. So what's the scoop? Theirs is truly a story ofsweet success.

Breaking The Ice

Today, Yogen Früz boasts more than 3,600 stores worldwideand 1997 sales of $360 million. That's due in part to thecompany's acquisition within the past three years of theCanadian franchise Paradise Juice Bar and the American chain GoldenSwirl, as well as I Can't Believe It's Yogurt (ICBIY) andBresler's Ice Cream & Frozen Yogurt, two Americanfranchises that had already formed strong footholds in theinternational frozen fare market.

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