Get All Access for $5/mo

Kodak Is Bringing the Super 8 Video Camera Back Kodak's Super 8 Camera would make dad proud.

By Jason Cipriani

This story originally appeared on Fortune Magazine

Kodak | Facebook

Kodak on Tuesday announced that it was reviving the Super 8 video camera, with some updated modern features.

Despite the Super 8 Camera featuring a 3.5-inch rotating viewfinder, rechargeable battery, and microSD support it will also accept traditional film. According to the camera's specifications, it will accept Kodak Super 8 cartridges with 50 feet of film.

According to Kodak, the company is committing resources to going beyond this initial Super 8 Camera. The firm is currently working on "a roadmap that includes a range of cameras, film development services, post production tools and more," according to the press release.

Kodak is framing the announcement as a "Super 8 Filmmaking Revival Initiative," which it intends to leverage the previously mentioned roadmap and support from Hollywood's biggest directors such as J.J. Abrams, Steven Spielberg, and Quentin Tarantino to make film a mainstream item once again.

Taking design cues from a time before everyone constantly had a high-quality video camera in their pocket, the Super 8 is reminiscent of something dads chased their kids around the living room with on Christmas morning.

A handle along the top of the camera is flanked by a grip sprouting out of the bottom, akin to Super 8 cameras from decades before it. Dials adorn the lens, with retro numbers.

The camera is expected to ship this fall, with Kodak telling The Wall Street Journal it expects the device to cost between $400 and $750. Each film cartridge will set you back another $50 to $75, with Kodak processing the film and creating a digital copy of its contents for its users.

Kodak's CES announcement isn't the first to invoke thoughts of the '80s, with Monster announcing a boombox it calls the Blaster on Tuesday.

As the saying goes, everything old is new again… at least that's how it appears CES 2016 is shaping up.

Jason Cipriani is a contributor to Fortune and writes "Logged In," a weekly personal technology column.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How to Spot the Perfect Executive for Your Company

Hiring senior talent to run a team is a crucial moment in the story and trajectory of a company. Whether you need to hire senior talent now or are looking to gather insights for the future, it's important to be prepared for a gap in a crucial leadership position.

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Growing a Business

How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition

After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.

Starting a Business

Your Business Will Never Succeed If You Overlook This Key Step

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer feedback and agility.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.