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'Levity' and 'Awakening'

This month's books focus on fun and future.

This story appears in the May 2008 issue of Entrepreneur. Subscribe »

"Work is not supposed to be fun" is one of the hoariest axioms in . In The Levity Effect (Wiley, $22.95), bestselling author Adrian Gostick (The Carrot Principle) and humorist Scott Christopher take it on, explaining why it pays for to laugh a little. The authors treat the topic seriously, including and expert opinions to draw a correlation between lighthearted and loyal employees, satisfied customers, and higher profits. It also offers ideas for fluffing up your company's mood.

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