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Life on Wall Street Was Confidential, But Gen Z Is Flipping the Script The biggest firms don't want to give up control of the narrative completely.

By Amanda Breen

entrepreneur daily

If you've ever wanted the scoop on what it looks like inside Wall Street's biggest banks, you're in luck.

Gen Z's authentic "day-in-the-life" content on TikTok is giving a glimpse into the likes of Goldman Sachs, JP Morgan, Bank of America and more, Bloomberg reports, cracking open the confidentiality that's always defined the industry.

Related: 5 Simple Tips for Incorporating Gen Z Into Your Workplace

Twenty-three-year-old Naeche Vincent captures going back to the office after an Omicron-induced month of remote work.

@naechenina back to the office we go // #dayinmylife #corporatelife #rto #wallstreet #minivlog ♬ Intimidated - KAYTRANADA

Another 23-year-old corporate employee vlogs a typical week; on Monday, she "worked a lot and didn't sleep enough."

@girlboss929 come along :) #dayinmylife #vlog #wallstreet #workfromhome #officelife #nyc #tech #consulting #corporate She Share Story (for Vlog) -

Yet another twenty-something summer intern highlights the perk of free lunch from the office with a view.

@mantjita A day in the life of a summer intern for an international building company on Wall Street. Phew today I learned that there's still soooo much I need to learn #blackgirlluxury #nycvlog #internshipdiaries original sound - mantjita

But, generally, Gen Zers' transparency only goes so far.

Most TikTokers decline to reveal their specific employers, as many still have strict social media policies. Although Goldman Sachs intends to launch TikTok content that will detail the days of its junior employees, the firm also recently took down some employee videos, claiming they violated its guidelines, per Bloomberg.

Related: Smart Brands Won't Generalize When It Comes to Gen Z

According to Yahoo Finance, a recent survey from GOBankingRates revealed that 42% of adult Gen Z workers prioritize work-life balance when searching for a job, so, naturally, Wall Street's biggest firms want to maintain some sense of control over the narrative.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

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