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Tubby Talk It takes a child at heart to build a children's phenomenon.

By Michelle Prather

Opinions expressed by Entrepreneur contributors are their own.

It's when Kenn Viselman stops the interview to baby talk apuppy out of post-surgery whimpering that I realize he's really60 percent child, 40 percent adult. With his childlike eyes, thebearer of nearly two decades of licensing and marketing experienceembraced British producer and creator Anne Wood's kid-approvedidea for Teletubbies, producing a preschool phenomenon spanning 30countries. Now, adding to popular TV shows like PBS'Noddy, Viselman's 4-year-old Manhattan licensing andmarketing firm, The itsy bitsy Entertainment Company will producefamily feature films and primetime TV series, starting with thesought-after Eloise. Here, a peek inside the mind of amarketing master.

What makes Teletubbies great? Do they have stayingpower?

When you see a young child interact with the series, you knowthey know it was designed for them. The neat thing aboutTeletubbies is that it's a first. We've tried to brand itfor the long term. But at the end of the day, you just never know.We have commitments for the next five years and our broadcast termextends beyond that with PBS, so we expect it to have quite a lifecycle.

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