More Great Tips for Naming Your Business (60-Second Video) How to create a memorable name that connects with customers.

By Dan Bova

You thought naming your pet goldfish was hard, try naming your business! Here are three tips to help you come up with a great name that connects with customers.

To get your creative juices flowing, pay attention to all of the businesses you interact with on a daily basis. Ignoring what the companies actually do, see if there is anything in common with the names that you like and don't like, and build off that.
Avoid initials, suggests serial entrepreneur Yanik Silver. Companies like IBM and BMW have had decades to cement meaning to those letters, but when you're first starting out a couple of letters won't tell customers much about you.
Silver also suggests using Google Adwords to determine keywords in your name that are likely to drive traffic to your company's site in search.

Good luck!

Watch for 3 Things to Know videos here.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf.

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Business News

Elon Musk Is Still the Richest Person in the World and Just Hit a Record Net Worth of Over $400 Billion. Here's How.

Several factors have helped the world's richest person reach the milestone.

By Erin Davis

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

By Majeed Javdani

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

By Ashley Hubka

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

By Matthew Mottola

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

By James Dooley