This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Paper the Town Newspaper advertising isn't black and white, so follow these rules.

By Kim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

Are you starting your business on a tight budget? There's no money to waste on ineffective advertising. If you're considering using newspapers, you'll find many challenging options. Should you advertise in neighborhood papers? What about the major metropolitan daily? Or free shopper publications?

When making these marketing decisions, follow three important rules:

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In