Burger King Announces Partnerships with DreamWorks and Nickelodeon <b></b>

entrepreneur daily

Miami-Burger King Corp. will sign an alliance withDreamWorks SKG to jointly promote animated and live-action films,and will also enter a multiplatform partnership withNickelodeon.

Burger King's new strategic alliance with DreamWorksencompasses five theatrical animated releases, beginning with"Spirit: Stallion of the Cimarron" in May 2002, and firstrights to all future live-action, TV, music and home entertainmentproperties. The Nickelodeon deal includes plans to expand Kids Mealand Big Kids Meal programs, as well as sponsorship ofNickelodeon's GAS (Games and Sports) Network.-PRNewswire

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