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Promote Your Web Site, e-Style! 5 simple yet effective strategies to drive traffic to your Web site

By Pankaj Arora

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You've put the finishing touches on your fancy new Web site.You've picked a snazzy domain name, you have a groovy pagedesign, and you're ready to take on the world.

Not (quite) so fast. You stare at your hit counter, and itisn't moving! Looks like you need some promotion, e-style!

There are essentially two ways to drive traffic to your site:Surfers can get pulled in themselves, or you can try to push themthrough the virtual door. To run a successful site, it's a goodidea to implement both strategies. In the end, though, the mostsuccessful sites build a strong, perpetual "pull" force,sometimes through initial "push" strategies. Here aresome of their secrets:

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