You can be on Entrepreneur’s cover!

Rihanna Steps Down as CEO Of Savage X Fenty: 'This Is Just the Beginning' The billionaire founded the popular lingerie company in 2018.

By Emily Rella

entrepreneur daily
Getty Images
Rihanna is seen on May 1, 2023 at the Met Gala in New York City

It's the end of an era for superstar Rihanna who has announced that she will be stepping down as CEO of her popular lingerie line Savage X Fenty, effective Monday.

"It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years," Rihanna told Vogue Business "This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer. I'm so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level."

Related: Billionaire Rihanna Welcomes a Baby Boy

Super, who will succeed the "Diamonds" singer, was the former global CEO of Anthropologie Group, which oversees popular retailers Free People and Urban Outfitters as well as Anthropologie.

The plan, per Vogue, is to bring in Super to help transition Savage X Fenty from a predominantly e-commerce brand to one that can expand to have a strong brick-and-mortar presence as well as dipping into the wholesale market.

Savage X Fenty has seen massive growth since its founding in 2018, receiving $125 million in Series C funding as recently as January 2022.

The lingerie brand has gained viral popularity due to campaigns and partnerships with popular influencers, as well as four fashion shows that were streamed on Amazon's Prime Video.

Rihanna, whose real name is Robyn Fenty, officially became one of the world's richest female musicians in August 2021.

The singer and businesswoman, who also owns 50% of her namesake beauty line Fenty Beauty (the other half is owned by luxury conglomerate LVMH), is now worth an estimated $1.4 billion.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.