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Ed Edmunds 46, president of Distortions Unlimited Corp. in Greeley, Colorado

By Jenny Kee

Opinions expressed by Entrepreneur contributors are their own.

Description: Manufacturer of Halloween-themed products ranging from costumes to decorations to life-sized animatronics

Sales: More than $2 million in 2000, with 10 to 15 percent growth projected for 2001

Humble beginnings: In 1978, Edmunds sold his motorcycle for $350 to buy his first drum of latex. "I made a mask just to earn extra money. A local retailer saw it and the next thing I knew, I was making masks for a living."

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