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Sea Potential The active baby boomer market provides a swell of opportunity for one entrepreneur.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Old Guys Rule
Vital Stats Thom Hill, 40, of Old Guys Rule in Ventura, California
CompanyApparel featuring vintage-inspired graphics
Projected 2008 Sales$8 million

Surf's UpIn 2003, professional surfer Don Craig was riding high, thanks largely to inspiration he drew from his father, legendary surfer Doug Craig. As a tribute to his dad, Don crafted some bumper stickers that said "Old Guys Rule." The saying struck a nerve with the general public--especially the 40- to 65-year-old set--so Don slapped the phrase on T-shirts and put them in several Southern California surf shops. They sold out immediately.

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