Dairy Queen Scoops Out Niche with New Grill Concept <b></b>

entrepreneur daily

Minneapolis--The 5,837-unit International Dairy QueenInc. is testing a new concept, DQ Grill & Chill, with expandedmenus and more restaurant-like décor. The 63-year-old brandhas invested $1.5 million in two test units in Chattanooga,Tennessee, one a conversion of an existing unit and the other a newstore, to broaden its appeal, increase profits and update itsimage.

The menu includes such trademark treats as the Blizzard andDilly Bar, but the food menu has been enhanced with items like agrilled turkey sandwich and a shrimp basket. Décor has beenupdated with new colors, signage and logo. -Nation'sRestaurant News

Editor's Pick

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business News

A 29-Year-Old CEO Quit Microsoft To Build His Startup — And Just Scored A Deal on Shark Tank

Aabesh De tapped into a niche need during the pandemic and founded Flora, a houseplant care startup.

Business News

Woman Allegedly Fired for 'Theft' After Eating a Sandwich That Was Leftover From a Meeting

Gabriela Rodriguez worked as a cleaner at Devonshires Solicitors in London for two years.