Opinions expressed by Entrepreneur contributors are their own.
Question: How many of us really look at thoselittle banner ads floating at the top of Web sites?
Answer: It's hard to tell.
Most Web advertisers agree banner ads are an excellent way forgetting company names and messages out to the masses, and studieshave linked Web banners to higher brand awareness andconsumers' incentive to buy.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In