Speaking of Crazy Ideas The crazy ideas of these sports entrepreneurs paid off big.
It's good to think beyond the lines that define the known from the unknown. On occasion, crazy begets great.
When the notion of a sports edition made its way to the Entrepreneur newsroom (which consists of three editors and a Wii) it was, not surprisingly, met by a certain amount of hesitation. "It's insane. How can a business magazine dedicated to entrepreneurs pull off a sports issue?" Needless to say, we like it best when we're told something can't be done. We trusted our crazy idea on this one, and so we present the very unlikely, first-ever sports edition of Entrepreneur magazine.
Digging into sports team transformations proved to be powerful and thought-provoking. Ten years ago, baseball's Minnesota Twins had bragging rights as baseball's worst team. They were the real-life Bad News Bears. Fans turned their backs on the struggling organization, the stands were all but empty, and the franchise was on the brink of dissolution. But Jim Pohlad, the team's sharp-witted owner, had a different take on the situation. His thinking? Turn the team around by approaching every move as a business. He created a business plan replete with growth and expansion strategies. Pretty bold for a team one small step away from a dirt nap.