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Speaking of Crazy Ideas

The crazy ideas of these sports entrepreneurs paid off big.

This story appears in the August 2010 issue of Entrepreneur. Subscribe »

It's good to think beyond the lines that define the known from the unknown. On occasion, crazy begets great.

When the notion of a edition made its way to the Entrepreneur newsroom (which consists of three editors and a Wii) it was, not surprisingly, met by a certain amount of hesitation. "It's insane. How can a magazine dedicated to entrepreneurs pull off a sports issue?" Needless to say, we like it best when we're told something can't be done. We trusted our crazy idea on this one, and so we present the very unlikely, first-ever sports edition of Entrepreneur magazine.

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