Get A Testimonial

Get a satisfied customer/client to help promote your product or service.

When customers are happy with your service, ask them for atestimonial letter. Get permission to use quotes from the lettersin your print ads and brochures. Also ask if you can give pastcustomers' phone numbers to certain qualified prospects so theycan get a solid recommendation about your business firsthand.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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