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A dating site for the 50-plus crowd

By Bethan-Rose Rodriguez

Opinions expressed by Entrepreneur contributors are their own.

What: Online dating service for people age 50 andup
Who: Miriam Hipsh, founder of FiftyPlusConnect.com
Where: New York City
When: Started in March 2005

After reading an article about internet dating, Miriam Hipshdecided she wanted to find out more. But when she attempted tocreate a profile on one site, Hipsh, 59, got to a question aboutbody art and realized the site was clearly not targeting a matureaudience.

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