Get All Access for $5/mo

Target to Allow Transgender People to Use Bathroom of Their Choice The retailer says that it stands for inclusivity and equality.

By Phil Wahba

This story originally appeared on Fortune Magazine

Wading into the contentious national debate about the rights of transgender people, Target said on Tuesday that transgender workers and customers can use the restroom that is aligned with the gender they identify with.

"Inclusivity is a core belief at Target," the discount retailer said on its blog. "It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."

Target also said it supports the federal Equality Act, a law that provides protections to LGBT individuals, and opposes action that enables discrimination.The move comes amid an uproar over legislation recently signed into law North Carolina that compels transgender people to only use restroom in public buildings that correspond to their sex at birth. Similar laws have been passed, or are being considered elsewhere in the country, in states such as Mississippi.

The North Carolina law prompted artists such as Pearl Jam, Bruce Springsteen and Ringo Starr to cancel concerts in the state recently. Earlier this month, PayPal cancelled plans to open an operations center in Charlotte in protest.

The moves comes a few months after Target announced it would phase out gender-specific signage in store aisles that carry kids' toys, bedding, and books.

It's not the first time Target takes a potentially politically controversial stance on a hot issue, a potentially risky move for any retailer like Target that reaches a wide swathe of the country.

A few years ago, Target found itself in the crosshairs of guns rights activists when it asked them to leave guns in their car when coming to shop even if they have the right to bear them. The retailer has also long been a vocal supporter of LGBT rights, even featuring same-sex couples parenting children in its promotional material.

In recent years, Target has been trying to woo urban and affluent shoppers more, a demographic typically seen as supporting LGBT rights.Its stance on controversial issues has apparently not hurt business: Target's comparable sales rose 2.1 percent in 2015.

Phil Wahba joined Reuters in 2008 and has covered the exchanges, equity capital markets (IPOs), corporate bankruptcies and now covers retailers such as department stores and booksellers

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.