Get All Access for $5/mo

Tim Cook Says Apple 'Must Do More' to Combat Racism The CEO's BLM statement dominates the Apple.com homepage.

By Rachel England

This story originally appeared on Engadget

Justin Sullivan/Getty Images via engadget

Following Apple Music's participation in Black Out Tuesday this week, Apple CEO Tim Cook has released an official statement confirming the company's stance on the Black Lives Matter demonstrations taking place around the world. In a post titled "Speaking up on racism," Cook decries the inequalities of America's justice system and notes that while "we've seen progress since the America I grew up in … communities of color continue to endure discrimination and trauma."

Cook goes on to say that it is Apple's mission to create technology that empowers people to change the world for the better, "But we must do more." He touches briefly on the work being done to help underserved school systems and the environment, and says that Apple is donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.

Related: It Doesn't Take a Rocket Scientist to Solve the Racism Problem in Business

He doesn't commit to further donations or specific action explicitly. However, the statement has been given significant prominence on the Apple.com homepage. Brands around the world are in the process of releasing statements on the Black Lives Matter cause, and some are putting more weight behind it than others. Apple's statement may be condemned as virtue signaling by some, but it's made its position clear in a way that means it's prepared to be held accountable in the future.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

This has huge implications for businesses that rely on Google's organic traffic for revenue.

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.