To Find Meaning in Your Business, Know Your 'What' and 'Why' Without a clear 'why,' the 'what' of a business is really hard to pull together.

By Lewis Howes Edited by Dan Bova

This story originally appeared on Lewis Howes

Shutterstock

One of the things I love most about my job is coaching others into their greatness.

Truth be told, it doesn't take much. But it makes a big difference to help someone get clarity on their vision.

This is a big part of what I teach in my Academy of The School of Greatness.

This week I was doing a coaching call, and it occurred to me that many people do not know what their why is.

And without a clear why, the "what" of a business is really hard to pull together.

It goes the other way around too. If you have a business that's working but not in a meaningful why, you're in for trouble.

Here are my thoughts on Episode 393.

Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn.
Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach

Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.”  Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

Starting a Nonprofit Business

If you have a passion for a cause, starting a nonprofit could be for you.

By Carol Tice
By Erin Davis
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Business News

Amazon CEO Andy Jassy Says There's One Trait That Contributes 'an Embarrassing Amount' to Being Successful

Jassy succeeded founder Jeff Bezos as Amazon's CEO in 2021.

By Sherin Shibu
Leadership

Confront Underperforming Employees With Confidence By Following This Guide to Effective Accountability

Are you struggling to hold employees accountable without creating conflict? This guide will show you how to confront underperformance with confidence, ensuring clear expectations, productive conversations and a stronger, more accountable team.

By Scott Greenberg
Business News

'Money Is Pouring In': President Donald Trump Announces Hyundai, Other Companies Investing Billions in U.S.

At the White House on Monday, Trump announced that Hyundai is investing $20 billion in the U.S.

By Erin Davis