Twitter Creates Crypto Team Twitter's new team will explore how it can support creators' growing interest in decentralization.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

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Twitter will be launching a new team that focuses on cryptocurrency.

On Wednesday, engineer Tess Rinearson tweeted she'd joined the social media company "to lead a new team focused on crypto, blockchains, and other decentralized technologies--including and going beyond cryptocurrencies."

She added, "As I build out the team, we'll be working to figure out what crypto can do for Twitter, as well as what Twitter can do for crypto. Twitter truly "gets' crypto (hello bitcoin tipping & NFTs!) but there's so much more to explore here."

According to Rinearson, Twitter's new team will explore how it can support creators' growing interest in decentralization, then look at how crypto communities can impact "identity, community, ownership and more."

Twitter has been dabbling in the cryptocurrency world for some time. Founder and CEO Jack Dorsey's bio simply reads, "#bitcoin." In September, Twitter rolled out its "Tips" feature, allowing users to be tipped in bitcoin.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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