Smells Like School Spirit When it comes to designing quality collegiate purses, it looks like these sisters-in-law have bagged a winner.
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What: High-end handbagsemblazoned with college logos
Who: Linda McMahan Gunning andSue Craft McMahan of Bagalogos!
Where: Austin, Texas
When: September 2002
Linda McMahan Gunning was inundated with compliments on theUniversity of Texas handbag she used to carry to university events.Though the bag, which she picked up at a local store, was roughlymade and not properly licensed with the college, it drew a lot ofattention from other women and fans.
As an attorney, McMahan Gunning soon realized that if she couldobtain the licensing rights for collegiate logos and design her ownline of high-end handbags emblazoned with school emblems, therewould be quite a demand for her products. She decided to cold-callthe University of Texas to pitch her unique concept.
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