Wheels: What Entrepreneurs Are Driving Now Our annual report on commercial vehicles examines the full range -- and what their choices say about their personalities, their styles and their businesses.
When Akiva Resnikoff wheels around the Berkeley, Calif., area making deliveries, he's regularly swarmed by strangers.
"It's the cookie car!" they squeal when Resnikoff's Chevy HHR pulls up curbside. Decked out with brown "cookie wheels" that look like dough but are in fact metal and rubber, the retro panel van and its driver--the cookie guy--are routinely greeted with smiles and yells of hello across traffic.
Like a lot of entrepreneurs, Resnikoff's personal car is employed, at least part time, for company business. And similar to entrepreneurs themselves, such cars need to multitask. Whether it's hauling equipment, going to meetings or making trips to the post office, they need to operate within budget, make a good impression and--most importantly--get the job done.