You Will Soon Be Able to Use Bitcoin at This Movie Theatre Chain Apple Pay and Google Pay will also soon be accepted for online purchases at U.S. theaters.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Noam Galai | Getty Images

AMC announced Monday that American movie-goers can soon use bitcoin to pay for tickets and concessions. Apple Pay and Google Pay will also soon be accepted for online purchases at U.S. theaters.

CEO Adam Aron told investors during the company's earnings call, "I've had to learn more in the past six months about blockchain and cryptocurrency than I learned about it in the entire decade before that."

Aron hopes the company can become more involved "in this new burgeoning cryptocurrency universe" and leadership is "quite intrigued" by the business opportunities it involves.

Related: The 10 Most Searched Stocks on MarketBeat in August 2021

AMC (AMC) shares went up 5.3% in after-hours trading and bitcoin went up 5.5% on Monday evening.

The movie theater company has had a unique year as it explores the best ways to re-open following coronavirus pandemic lockdowns. In May, stock jumped to $12.77 after AMC Entertainment Holdings announced it raised over $400 million through a 43 million share at-the-market equity offering.

Individual investors on Reddit and social media used the #AMCSqueeze hashtag to discuss the event. AMC garnered significant hype on Reddits r/WallStreetBets forum, whose members bought up AMC stock at the same time they were making headlines for their big bets on companies like GameStop.

"Just go on Twitter, just go on Reddit, just go on YouTube, read what these people write," Aron said at the time. "They love AMC. And these are not people who are just going to be investors in AMC. These are going to be customers of AMC who come to our theaters and enjoy watching movies at our theaters as paying guests."

Related: A Movie Theater Employee Goes Viral for Exposing an Industry Secret

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

After a 12-Year-Old's Side Hustle Made Over $4,000 in 1 Day, He and His Dad Grew the Business to Nearly $50,000 a Month: 'It Takes Commitment'

Madden Forrest and his father, Steven, turned their passion for football into a lucrative business.

Business News

Here Are the 10 Highest-Paying Jobs For New Graduates With a Bachelor's Degree — and They All Start at Six Figures

According to a new report from Resume Genius, finding a high-paying job as a new grad is possible, even in this market.

Business Solutions

Discover How AI Can Transform the Way You Work With This $20 E-Degree

Learn how to make AI work for you with the ChatGPT and Automation E-Degree, now for just $20.

Business News

Investment Firm CEO Tells Thousands in Conference Audience That 60% of Them Will Be 'Looking for Work' Next Year

There were over 5,500 people at SuperReturn International 2025, making it the largest private equity event in the world.