Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient Served without cheese, customers aren't 'McLovin it.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

McDonald's has gotten itself into a bit of a sticky situation.

The culprit? Its mozzarella sticks.

Related: McDonald's to Debut Its New Value Menu 'McPick' in 2016

As reported by Business Insider, it seems there have been cases where the concoction is missing a key ingredient -- cheese -- and customers aren't lovin' it.

The uproar's evident as folks post pictures of the offense online, charging the fast food company of serving them nothing but "fried air."

On the bright side, at least a few seemed to be McPleased with the McMozarella.

McDonald's added the fried food to the menu earlier this month as one of the options featured in its new "McPick 2" campaign. The promotion gives customers the option to choose two items for $2 from a list of choices that include a McDouble, McChicken, small fries and mozzarella sticks. It's also possible to buy three sticks for $1.

Other fast food chains have released similar promotions in recent months, including Wendy's "4 for $4" and Burger King's "5 for $5."

The question now for McDonald's isn't where's the beef, but rather, who stole the cheese?

For now, it seems the company doesn't have an answer and it's not yet clear what its plans are to solve this McPickle.

Related: The 4 Things You Need to Know About McDonald's Turnaround Plan

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

It's one of many new features rolling out on the platform in 2024.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Growing a Business

Founders Are Missing This One Investment — But It Could Be the Most Profitable One You Make

When founders are empowered with support, grounded in their vision and guided along their path, everything flourishes.

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.