Honda Charges Up Its Electrification Strategy

The Japanese automaker says its vehicles will be fully carbon neutral by 2050.

By Liz Nastu

This story originally appeared on Environment + Energy Leader

Honda Motor Co., Ltd. has announced that the company will make organizational and operational changes, effective April 1, 2023, as it further solidifies the direction of the organizational changes made last year with an eye toward the realization of carbon neutrality by 2050.

Specifically, Honda will strive to further accelerate its electrification business and create new value by leveraging its broad and expanding range of mobility products and services.

Key changes include the creation of Electrification Business Development Operations for the company.

Related: General Motors and Honda create alliance to produce millions of electric cars

How Honda is plugging in

Established in April last year to strengthen Honda's electrification program, Electrification Business Development Operations will consolidate the business strategy and BEV product development functions of the automobile business and electrification-related strategy and development functions of the motorcycle and power products businesses to further strengthen and accelerate Honda's move towards a 100% battery and EV future.

Honda also recently announced a goal to make battery electric and fuel cell electric vehicles to represent 100% of its vehicle sales by 2040, progressing from sales of 40% by 2030 and 80% by 2035.

In the second half of 2022, Honda will launch a series of new EV models that adopt e:Architecture, a new EV platform led by Honda. These EV models will first be introduced to the North American market and then to other regions of the world. Honda is jointly developing two large-sized EV models using GM's Ultium batteries and is planning to introduce these SUVs to the North American market as model year 2024 vehicles, one from Honda brand and the other from the Acura brand.

Due to regional differences such as the level of customer acceptance, the readiness of infrastructure, and the availability of renewable energy, it is difficult to adopt a singular approach to the popularization of electrified vehicles globally. In all major markets for electrification, Honda will strive to increase the ratio of battery-electric (EV) and fuel cell electric (FCV) vehicles within overall unit sales to 40% by 2030, to 80% by 2035, and then to 100% globally by 2040.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.


After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.

Business News

Jake Paul and Lindsay Lohan Fined $400,000 for 'Illegally Touting' Crypto

The SEC just disclosed that eight celebrities agreed to a massive settlement without admitting guilt.


Entice Customers to Make Additional and Larger Purchases Using These Two Tactics

With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and upselling out of the park.